What is SEO?
SEO stands for Search Engine Optimization. It is the process of improving your webpage to increase your online visibility and credibility. The better your SEO is, the more people will fine you while using a search engine. Search engines use bots to scroll through thousands of web pages and give the most relevant responses to search queries. If your content is relevant for the search engine, your page will show up on the first page of results. SEO is an essential strategy for digital marketing.
SEO is a search engines’ way of determining which sites deserve to rank highly for each query entered.
Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience.
And SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. If you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.
Why you should pay attention to SEO when it comes to your small business
- Organic search drives 53.3% of all website traffic. (BrightEdge)
- 23.6% of U.S. e-commerce orders originate from organic search (Business Insider)
- Organic traffic from SEO is more than 1,000% higher than organic traffic from social media. (BrightEdge)
- More than 90% of all website pages receive zero organic search traffic from Google. (Ahrefs)
- Results on the 2nd page of Google receive 0.78% of all clicks. (Backlinko)
- Around 32% of all clicks go to the first position in the Google search engine results page (SERP). (Backlinko)
- 53% of US consumers conduct research using a search engine before they make a purchase. (Google)
- Relevant searches influence 39% of people to make a purchase. (Think With Google)
- Searches with no clicks is nearly 65%. (Search Engine Land)
93% of online experiences begin with a search engine.
(Source: Forbes)
When you’re looking for information online, where do you start? A search engine is a logical place to look for something new. Now, it’s true that people doing product research are also likely to start their search on a site like Amazon. A search engine provides the perfect tool to kick off some research.
Google handled 9/10 searches in 2020.
(Source: GalacticFed)
Google dominates the market when it comes to search, plain and simple. About 87% of desktop and 95% of mobile search traffic goes through Google.
Now that you know a little bit more about what SEO and why it is important. Stay tuned for how Little Haus Designs templates are SEO ready and how to make adjustments once you’ve started making your favorite template, yours.
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